organizer faqs

event creation is invitation-only while we’re in beta. book a demo and tell us about your events — someone from cakepop will follow up within 1–2 business days to get you set up.

at least one ticket type, a stripe account connected in banking, a support email for your organization, and a verified phone number. once those are in place, publishing takes your event live.

yes. invite teammates as owners, admins, or members — members can be limited to specific events, and only owners and admins can see banking. invites expire after 7 days.

link your event to a venue that’s already on cakepop, or request a new one — we build the venue, its sections, and its seat maps for you. an event can also use a simple location instead; those events are general admission.

yes — list your lineup as headliners, openers, support, or special guests. artists can claim their cakepop page and, once approved, get a dashboard with their ticket sales and where their fans are buying from.

there’s no cakepop fee on your ticket sales — and no setup, monthly, or per-event fees. buyers pay a flat $1–$4 per ticket, shown upfront. you pay standard card processing: currently 2.9% + $0.30 per transaction.

the buyer, and it’s flat: $1 for tickets up to $10, $2 up to $49.99, $3 up to $99.99, and $4 for $100 and up. free tickets have no fee. because it doesn’t grow with your price, there’s no fee creep as your prices climb. see the fee breakdown, or run your numbers.

through stripe. open banking in your dashboard (or the get-paid step when you set up an event) and complete stripe’s onboarding — your identity and bank details go directly to stripe. once your account is verified, payouts turn on.

ticket money releases automatically on your account’s payout schedule once each event has ended — for most organizers, the day after. your exact schedule and a per-event breakdown of what’s released and what’s still pending are on your banking page, so you never have to guess.

when funds are eligible ahead of schedule, a get paid early option appears on your banking page. early payout costs 3% of the amount released. with an eligible debit card it can land in as little as 30 minutes; otherwise it arrives at standard speed, usually 2–3 business days.

sometimes. a percentage of an event’s proceeds may be held for a set period after it ends, as a cushion for refunds. your banking page shows whether a reserve applies to your account and when it releases.

a sudden, unusual spike in sales — especially on a brand-new account — can pause payouts while a real person takes a look. your money stays in your account the whole time, and you can see your status (and appeal any restriction) from your banking page.

no, and here’s why: many rebate models raise the fee buyers pay to fund the rebate, which adds friction at checkout and can cost you sales. we keep fees low and flat from the start instead — no rebate theater, and no multi-year exclusives.

you set your event’s refund policy and decide on refund requests; cakepop processes approved refunds back to the buyer’s original payment method. note that stripe doesn’t return its card processing fee on a refund.

every ticket holder is refunded automatically, and they’re emailed when their refunds go out. by default, refunds wait 24 hours so a mistaken cancellation can be undone — or you can choose to refund right away.

your organization’s owners get an email, and you respond to the dispute from your stripe dashboard.

where sales tax applies, it’s calculated at checkout with stripe tax. in some states cakepop collects and remits it as the marketplace facilitator; elsewhere, remitting it is up to you — the tax statement in your dashboard breaks it down, with a csv export.

as many ticket types as you need, each with its own price, capacity, and sale window — general admission or reserved seating, plus multi-day passes that scan once per day. pause a ticket type anytime.

yes. presale codes can unlock hidden ticket types, take a percentage or a dollar amount off (per order or per ticket), and carry limits on total uses, uses per customer, and dates. scheduled sales discount ticket types for a set window — say, a labor day sale.

yes. add-ons can have their own caps, sizes with separate inventory, and images — and each one is its own scannable ticket.

yes — issue comps one at a time, or import a list (csv, tsv, or xlsx, up to 5,000 rows). moving from another platform? imports can keep your tickets’ original qr codes.

we build your venue’s seat map. for each event, you can adjust seat prices, hold or kill seats, and pair wheelchair and companion seats; buyers pick their seats on the map.

yes — set a max per customer, and tickets received by transfer count toward it. checkout also caps each ticket type at 10 per order.

if you turn on guest checkout for an event — it’s off by default. guests give their name, email, and cell number, and their tickets are emailed to them.

turn on ticket upgrades for an event, and buyers can trade up to a higher tier: they pay the new price, and their original tickets are refunded automatically.

yes. add a cakepop ticket button to your site, and checkout opens right there in a window — with setup guides for squarespace, wix, webflow, wordpress, and plain html.

add your meta, tiktok, ga4, and google ads ids to an event, and their pixels record page views and purchases, with order value.

yes. send event messages by email — texts reach only ticket holders who’ve opted in to cakepop event texts. you can also import your audience (from a csv, eventbrite, or dice), build segments, and run campaigns.

yes. events show up on cakepop’s discover page, homepage, and app, ranked for each buyer by what’s near them and what they’ve bought before. we share events on social media, too, and editor picks land in our monthly newsletter.

yes — switch off discoverable, and the event stays out of discovery; share its link with the people you want there.

with the scanner built into the cakepop app. for door staff, create a scan pass in the app: a link or qr code that lets anyone scan from their phone’s browser — no install, no account. passes can be limited to admission, add-ons, or specific ticket types, last up to 7 days, and can be revoked anytime.

yes — download a guest list pdf from your event’s dashboard.

sales summary, ticket types, sales pacing, orders, refunds, tax and surcharges, attendance, buyer geography, and show settlement — download them as csv or pdf, or have them emailed daily, weekly, or monthly. you can also look up any ticket by holder, email, or qr code.

real people, by phone, text, or email: (888) 388-CAKE or support@cakepop.io, monday–friday, 9am–6pm et.

maybe! tell us what you need and we’ll talk it through.