SMS Program Terms
Last updated: September 3, 2026
This page covers two Cakepop SMS programs: the Customer Support Line (sections 1–10) and Cakepop Event Texts, our optional marketing program (section 11). Each runs on its own dedicated number with its own consent.
1. Overview
Cakepop (operated by WhoTheFolk, LLC — “Cakepop,” “we,” “us”) publishes a toll-free “Call or Text” customer support line, (888) 388-CAKE ((888) 388-2253). This is a two-way, transactional, customer-support text program that you start. We do not send marketing or promotional SMS from this line, and we do not send order, ticket, or newsletter messages by SMS (those are sent by email). Optional marketing texts are a separate, opt-in-only program on its own dedicated number — see section 11.
Scope note: sections 1–10 cover the support text line only. Account verification codes are a separate, one-way program sent from a different number and are not described here.
2. How we obtain your consent (you contact us first)
This program is contact-initiated — you reach out to us first. Our toll-free number is published openly, with a live consent disclosure shown next to it in our website footer and in the “Call or Text” menu. You opt in by starting the conversation yourself:
- You text (888) 388-2253, or
- You call (888) 388-2253 and ask us to follow up by text.
Starting that conversation is your consent to receive customer-support text messages from Cakepop in reply, about your inquiry. Our first reply identifies us as the sender and tells you how to opt out:
Cakepop Support: thanks for texting us! A team member will reply shortly. Msg & data rates may apply. Reply HELP for help, STOP to opt out.
Consent applies to that support conversation only. We do not add you to any marketing list and do not send you anything else. You can reply STOP at any time (see section 6).
3. The consent disclosure shown wherever the number appears
Everywhere we publish the support number where it can be texted, the following disclosure is shown next to it (in the website footer and in the “Call or Text” menu):
By texting (888) 388-CAKE, you consent to receive customer-support text messages from Cakepop in reply. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to opt out. SMS Terms · Privacy Policy
4. Message frequency
Frequency varies and depends entirely on your conversation with us. You receive messages only as part of a support exchange that you started. We do not send recurring, scheduled, or automated marketing SMS through this program.
5. Message and data rates
Message and data rates may apply, per the terms of your wireless carrier plan. Cakepop does not charge you a fee to send or receive SMS in connection with this program.
6. How to opt out or get help
You can opt out at any time by replying with any of the following keywords to a message you received from Cakepop: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. We will send a one-time confirmation that your opt-out has been processed, and you will not receive any further SMS from this line.
For help, reply HELP or INFO to any message you received from us. You can also text or call (888) 388-CAKE ((888) 388-2253) or email support@cakepop.io for support.
7. Data sharing
Mobile opt-in data — including your phone number, opt-in status, and opt-out preferences — is not shared with third parties or affiliates for marketing or any other purpose. This data is used solely to provide the customer-support replies you request, to honor STOP and HELP keyword responses, and to maintain the integrity of the support line. See our Privacy Policy for full details on how we handle your information.
8. Carrier and program identifiers
This program operates on a registered toll-free number, (888) 388-2253. Inbound SMS keywords (HELP / STOP, and their common variants) are supported and acknowledged on the messages we send.
9. Related policies
10. Contact
Cakepop is operated by WhoTheFolk, LLC. For questions about this SMS program, contact us at support@cakepop.io or text/call (888) 388-CAKE.
11. Cakepop Event Texts (marketing program)
Cakepop Event Texts is an optional marketing program, separate from the customer-support line above and from account verification texts. If you opt in, you’ll receive occasional text messages from Cakepop announcing events, added shows, and presales from organizers on Cakepop — sent from a dedicated toll-free number used only for this program.
Consent. You join only by checking the SMS opt-in box at checkout or by turning on Event texts in your notification settings. The box is never pre-checked, consent is never a condition of purchase, and we never opt you in automatically or from imported lists. We keep a record of when you consented and the exact consent language you were shown. When you opt in, our first message confirms your enrollment, identifies Cakepop as the sender, and repeats the STOP and HELP instructions.
Frequency and cost. Message frequency varies, depending on what the organizers you follow or have bought from announce. Msg & data rates may apply, per your carrier plan. Cakepop does not charge a fee for this program.
Opting out and help. Reply STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) to any Event Texts message to unsubscribe immediately; we’ll send a one-time confirmation and nothing further from this program. You can also turn off Event texts in your notification settings. Reply HELP to any message, or contact support@cakepop.io, for help. Opting out of Event Texts does not affect account verification texts or the support line.
Carriers. Wireless carriers (e.g., AT&T, T-Mobile, Verizon) are not liable for delayed or undelivered messages.
Privacy. Mobile opt-in data for this program — your phone number, opt-in status, consent records, and opt-out preferences — is not shared with third parties or affiliates for marketing or promotional purposes; text messaging originator opt-in data and consent will not be shared with any third parties. See our Privacy Policy.