Cookie Policy
Last updated: April 4, 2026
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work efficiently, provide information to site owners, and improve your browsing experience.
2. How We Use Cookies
WhoTheFolk, LLC (“we,” “us”) uses cookies and similar technologies on the cakepop platform for the following purposes:
2.1 Essential Cookies
These cookies are strictly necessary for the Platform to function. They enable core features such as authentication, session management, shopping cart functionality, and security. You cannot opt out of essential cookies as the Platform cannot operate without them.
| Cookie | Purpose | Duration |
|---|---|---|
| cakepop-session | Maintains your authenticated session | Session |
| cakepop-refresh | Allows session renewal without re-login | 7 days |
| cakepop-cookie-consent | Stores your cookie consent preference | 1 year |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with the Platform by collecting information anonymously. We use this data to improve the Platform’s functionality and user experience. These cookies are only set if you accept them through our cookie consent banner.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes users | 2 years |
| _ga_* | Google Analytics — maintains session state | 2 years |
3. Third-Party Cookies
Our payment processor, Stripe, may set cookies on your device during the checkout process to prevent fraud and facilitate payment processing. These cookies are governed by Stripe’s Cookie Policy.
4. Managing Your Cookie Preferences
When you first visit the Platform, you will be shown a cookie consent banner where you can accept or decline optional cookies. You can change your preference at any time by clearing your browser cookies and revisiting the site, which will re-trigger the consent banner.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may prevent parts of the Platform from functioning correctly.
5. Do Not Track
Some browsers offer a “Do Not Track” (DNT) signal. There is currently no industry standard for how companies should respond to DNT signals. At this time, we do not respond to DNT signals, but we honor cookie consent preferences set through our consent banner.
6. Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.
7. Contact
If you have questions about our use of cookies, contact us at:
WhoTheFolk, LLC
Email: privacy@cakepop.io
Phone: (888) 388-2253 (also (888) 388-CAKE)